Following the easing of Covid-19 restrictions, Citymapper is seeking solutions that not only can motivate individuals to resume their travel routines by choosing Citymapper as their navigation companion, despite Covid-related concerns, but also aim to develop innovative strategies and initiatives to establish business relationships between retailers in the UK and Citymapper.
I were assigned to work on this conceptual team project, which involved exploring people's behaviour and travel preferences in the present situation, as well as generating innovative solutions to secure Citymapper's legacy in the "new normal."
The task was to design a feature that would help Citymapper regain lost traction due to Covid-19 and find a solution to build business relationships between the Citymapper users and local retailers.
🔊 Don't miss out on the audio. Click to unmute to enhance your viewing experience.
We integrated a gamification element into Citymapper, aiming to regain lost users and boost user engagement rate through interactions with the"discover" feature. Users now have the opportunity to uncover nearby points of interest in exchange for earning Citycoins. By visiting these locations, Citymapper users receive a specific amount of Citycoins, which theycan later spend at local retailers partnered with Citymapper.
We also introduced a live information feature that provides users with real-time updates on the crowd levels of their selected transportation options. This empowers them to make informed decisions about avoiding crowds and practising social distancing to minimise the spread ofCovid-19.
The scan button is located in the upper right corner of the screen. Once you arrive at your destination, a quick tap on the button enables you to scan the QR code.
Within your vicinity, there are pins with yellow faces and pins with green faces. Yellow-faced pins signify locations of interest where you can gain knowledge and earn CityCoins, while green-faced pins represent local retailers partnered with Citymapper, where you can use your CityCoins.
Upon scanning the QR code, a swipe-up window will appear with engaging information about the place you are visiting, along with the choice to store your CityCoins in the CityWallet.
At Citymapper, we aimed to ensure the gamification experience is enjoyable. The reward library offers numerous missions and tasks, and completing one will earn you an exciting surprise.
Whether you are with friends or alone, remember to jump on the app while you are out to discover new places of interest and learn and earn.
QR codes are typically located outside the venue. If you have trouble finding them, don't worry – simply approach a staff member, and they will assist you.
– Button Structure
– State: Default
– State: Click
– Button Structure
– State: Default
– State: Click
– Button Structure
– State: Default
– State: Click
– Button Structure
– Gift icon is used within reward button
– State: Default
– State: Click
– Button Structure
– State: Uncompleted
– State: Completed
These pins indicate places where you can spend your city coins.
These pins indicate places of interest where both knowledge and rewards await. By visiting these places, you can earn city coins and experience the captivating history of the places.
