i craft_
Boutique experiences that reflect the core of your brand through a holistic and intentional approach.
xavier chen
Born in the East and trained in the West, I am a fashion and UX/UI designer. To say that my enthusiasm for user-centred design runs deep would be an understatement. It is a guiding force in every project I undertake. It's not just a methodology; it's a philosophy that drives me to create designs that seamlessly integrate into users' lives, making their interactions with products and interfaces effortless and enjoyable.
In the ever-evolving world of design, my multicultural background and unwavering commitment to user-centred design set me apart. This fusion of Eastern and Western influences defines my unique approach and shapes my journey as a fashion and UX/UI designer. It is the convergence of diverse perspectives, a harmonious blend of tradition and innovation, that fuels my creative spirit and ensures that each of my designs is a delightful bridge between cultures and functionality.
i can help you with
Design
Having earned a distinction in Fashion Print from Central Saint Martin's School of Art and Design, I possess a robust background in crafting websites and apps. I consistently provide compelling and user-friendly digital experiences that authentically convey your brand's essence.
Development
I build scalable websites from the ground up that seamlessly align with your vision by Webflow. My emphasis lies in crafting micro-animations, transitions, and interactions for an enhanced user experience.
Collaboration
I am consistently searching for skilled freelance creatives, companies, and design agencies to collaborate with. I am keen on discovering and understanding your distinctive skills and passions to broaden my creative perspective, regardless of how niche they might be.
approach
In my design approach, I follow a systematic and user-focused process that emphasises personalisation, creativity, and teamwork. This method aligns with User-Centred Design (UCD) principles, an iterative design approach that prioritises user needs at every stage of the design process. UCD integrates users into the design process through diverse research and design methods to develop products that are both highly usable and accessible. By embracing a user-centric approach, my goal is to craft a digital experience that caters to the unique requirements of users, fostering innovation and collaboration within the design team.
0 1
why
Understand your goals and vision
A probing investigation into your goals, expectations and challenges. By putting your needs at the forefront, I can tailor my design approach to your specific needs.
who
Define the audience
A meticulous examination of various elements to shape the project's direction encompasses conducting in-depth research on your competition and analysing your brand, your customers, and the landscape in which you operate. This allows me to position your project strategically and ensure design consistency and cohesive user experience.
0 2
what
Brainstorm a plethora of ideas
By aligning with the latest UX practices and staying true to your brand vision, and through collaborative brainstorming, I will generate a plethora of ideas that not only meet industry standards but also resonate uniquely with your brand vision.
prioritise and choose
Finalise design ideas
Priority and Choose stage is a pivotal phase where effective and bidirectional communication plays a key role. I encourage regular review sessions where you can provide feedback and ideas. Through collaborative discussions, ideas are placed on an impact and effort matrix, allowing for a strategic evaluation of each one. The selected ideas will be pushed forward for development.
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solve
Visualise and prototype ideas
The selected ideas are brought to life through the seamless integration of smooth micro-interactions and meticulously crafted graphics through various design tools, such as Adobe Full Suite, Figma, Principle, Lottie, and Spline 3D.
evaluate and review
Measure success and improve
Tailored measuring metrics are carefully determined and adopted to assess the design solutions. I adhere to an iterative design method that allows for continuous improvement and refinement. This approach ensures that design solutions are rooted in data and user behaviour for optimal results.
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Hand off
Organise files and design system
Work closely with developers, if applicable, to facilitate a smooth handoff. Create comprehensive design documentation to compile key elements and material.
Monitor
Monitor performance
The work is not done. Keep track of design performance to identify opportunities for improvement.
