Undertook the task of crafting a compelling graphic design collection for Puma. Drawing inspiration from the water shortages that plagued Cape Town, South Africa, where the government had to implement a scheduled water shut-off, I incorporated the city's map into select pieces across the diverse range. The collection served as more than just a visual statement; it championed the cause by prioritising environmentally friendly and water-sustainable production methods wherever feasible. Every piece in this collaboration resonates with a profound message, echoing the urgency of addressing water scarcity and emphasising the pivotal role sustainable practices play in shaping our future.